Indians spend an astounding amount of Rs.30,00,00,00,000 on Firecrackers every Diwali. An equally staggering number of children live an underprivileged life in India. In light of these regrettable facts, Nilon’s decided to take up the #LightUpALife initiative to celebrate this years festival of lights differently, to make a change.
This year, instead of lighting up firecrackers in the sky, we decided to celebrate with the children who have been deprived of their loved ones, lighting up their faces with smiles of joy, and lighting up their eyes with happiness. We hope this video inspires you to do the same and feel the same heart-warming feeling that we did. #GharGharMeinNilons